Monday, 3 October 2016

Loving The Flavours!

On 28th September we joined a gathering of some 100 local food producers at the Local Flavours 2016 Trade Show at the Norfolk Showground, organised by Anglia Farmers and The Lively Crew.

It was a great event, attended by buyers representing supermarkets, restaurants and pubs, sourcing a variety of high quality foods from the region.

At the Preva stall we were kept busy demonstrating the versatility of our Jazzy potato range, cooking up some great dishes for visitors to sample. You can learn more about these delicious little set-skinned potatoes at

The show was a great chance to meet up with fellow food and drink producers across East Anglia, with seminars, workshops, support and advice all on offer. It was lovely to meet such a great range of people and we found the day a great success!

You can contact Preva Produce via our website or by calling
0044 1362 684300. You can also email 

Saturday, 24 September 2016

Preva And Local Flavours

At Preva Produce we’re pleased to be joining the Local Flavours Trade Show at the Norfolk Showground on Wednesday 28th September.

This is the fourth year of this event that showcases food and drink producers across East Anglia, and features demonstrations, seminars, workshops, support and advice relevant to the industry. Read more about the event at

At Preva we’re proud of our range of high quality potatoes, including the rosy-skinned Miss Blush, versatile and popular Jazzy and the Preva Finest premium range. Working closely with local growers, we aim to produce fine quality potatoes, whether bakers, chippers, all-rounders or salad varieties and look forward to sharing them with everyone at the Local Flavours event.

To learn more about the Preva range please visit:  

Friday, 10 June 2016

Jazzy News!

At Preva we’re proud of our Director Ian Anderson and his motor racing accomplishments in this year’s GTA championships. Driving a car emblazoned with the Jazzy potato logo and colours, we’re watching his progress carefully.

The Jazzy Ginetta has been performing well at GTA race meetings to date, attracting press interest. To read recent articles about the Jazzy car and team – Ian Anderson, Amanda Black and Lifetime Racing – please visit:

Wednesday, 1 June 2016

Jazzy Car Wins Again!

The Jazzy car had a great weekend at Silverstone on 28th and 29th May, with Preva’s Ian Anderson and partner Amanda Black in fine form.

Equipped with new Pirelli tyres, the Jazzy car flew through the qualifying round, with Amanda in pole position and Ian just 0.2 seconds behind his teammate in the GTA class.

Ian’s first race got off to a great start, until a nasty incident (involving 2m high flames) meant that the distance between cars closed up when the safety car had to come onto the track. After the restart, Ian managed to achieve a clear gap again ahead of his rivals, before experiencing understeer problems, allowing O’Brien to get in front. In a nail-biting close finish, Ian achieved victory in the Jazzy car!

Amanda’s first race was also full of drama, with the Jazzy Ginetta making contact with another car, but Amanda kept her cool to finish third.

Sunday started well with a great qualifying round, claiming pole position by 0.3 seconds. The car had been reset to avoid understeer, but a problem then developed with oversteer! Amanda also had to contend with a spinning Porsche on the track, before achieving her fastest laps ahead of the driver swap. Ian drove a great race, securing another podium place with third position.

Congratulations, great driving by Ian and Amanda, and thank you to Lifetime Racing for all their hard work and trackside support.

So what’s Ian’s verdict on the weekend? “A challenging weekend with car setup and handling but overall happy with the outcome.”

The Jazzy Ginetta is a very striking car, decked out with the colour scheme and logo of Preva’s popular, tasty Jazzy potatoes Why not give them a try!

Thursday, 12 May 2016

Jazzy on the Track

Preva’s Ian Anderson was at Brands Hatch with the Jazzy car on 8th May for the next round of the GT Cup GTA championship. Here is a real time video of the last lap of the qualifying round – hold on to your seats! 

GT Cup GTA pole - Brands Hatch 2016 - Jazzy Lifetime Ginetta G55 from Anders on Vimeo.

Monday, 2 May 2016

It’s A Win For Jazzy!

Preva’s Ian Anderson and driving partner Amanda Black, enjoyed great success in the GTA class of the recent GT Cup rounds at Donington Park.

Competing in the striking ‘Jazzy’ car, decked out in the vibrant colours that reflect the packaging of our popular Jazzy potatoes, the pair gained first and second positions in their races.

Following his first place triumph in the GTA category, Ian described himself as “Beyond happy, I’m lost for words”, especially as he was “new to the championship”. Read more about his exciting race at

Amanda was also thrilled with her second place success, as described in her blog at

The Jazzy Ginetta G55 performed well, supported by Lifetime Racing, and Ian and Amanda are looking forward to future rounds and the culmination of the competition at Snetterton in October.

You've seen the car now try the potatoes, check out

Monday, 21 March 2016

Ready, Jazzy, Go!

Norfolk Farmer and Preva Director Ian Anderson is looking forward to motor racing success in this smart Jazzy car!

This motorsport season Ian will be contesting the GTA category of the GT Cup Championship, proclaiming, “This is going to be an exciting season for everyone involved with the Jazzy Ginetta G55.”

Ian races with Watton based Lifetime Racing who will be preparing the stunning Jazzy car and providing all necessary trackside support. His partner, Amanda Black, will be joining him for the endurance element of the series this year.

The GT Cup Championship opening round will be held at Donington Park on the weekend of April 23rd and 24th with the concluding round taking place at Snetterton in early October. All of us at Preva would like to wish Ian every success in his championship bid!

To read more about Ian’s championship bid click here

Why a Jazzy car?

At Preva we’re really proud of our versatile little Jazzy potatoes. This small set-skinned variety with an appetising appearance is available to buy at Asda. Jazzy potatoes can be crushed, steamed, roasted or boiled and served with all manner of tasty meals, so why not give them a try?

Racing using the Jazzy colours and logo is a celebration of this great little potato and will hopefully let more people know about this handy store-cupboard staple.

Check out the tasty Jazzy potato at